How should a sales associate’s goals be characterized?

A sales associate’s goals should be characterized as written, measurable, attainable, and flexible because this approach ensures that the goals are clear and actionable. When goals are written down, they provide a reference point that helps maintain focus and accountability. Being measurable allows the sales associate to track progress over time and quantify success, which is essential for motivation and assessment of effectiveness.

Ensuring goals are attainable means they should be realistic and achievable, pushing the associate to improve while still being grounded in what can be realistically achieved based on their circumstances and market conditions. Finally, flexibility allows for adjustments as situations change; real estate is dynamic and having the ability to adapt goals as needed can lead to better long-term performance and satisfaction.

Overall, this combination supports a strategic approach to goal setting that aligns with professional development and responsiveness to the marketplace, creating a balanced framework for success.