Is it productive for a licensee to pursue a listing from a FSBO who is not motivated to sell?

Pursuing a listing from a For Sale By Owner (FSBO) who is not motivated to sell is considered unproductive because a lack of motivation generally indicates that the seller is not ready to engage in the selling process seriously. Unmotivated sellers are less likely to be amenable to negotiation or to adhere to the necessary processes involved in a transaction, such as staging the home or making repairs. The situation can result in wasted time and resources for the licensee without any potential for a successful sale.

In real estate, successful listings often come from engaged sellers who understand the value of working with a professional. When sellers are not motivated, they may not be open to listening to the agent's advice or pricing strategies, which makes it challenging for the licensee to facilitate a successful sale. Therefore, focusing efforts on motivated sellers who are committed to completing a transaction leads to better outcomes for both the seller and the real estate professional.