What is the implication if a licensed sales associate works exclusively for the seller?

When a licensed sales associate works exclusively for the seller, they are legally bound to represent the seller's interests. This relationship is typically defined by a listing agreement which establishes the terms of representation. The agent's fiduciary duty is to act in the best interests of the seller, which includes negotiating on their behalf, marketing the property to potential buyers, and providing advice that benefits the seller throughout the transaction process.

This commitment means that the agent must prioritize the seller's goals and preferences when it comes to pricing, offers, and any negotiations. The obligation to represent the seller's interests is fundamental to the agency relationship in real estate, ensuring that the seller receives the full benefits of professional representation.

While agents may encounter buyers during their work, their exclusive relationship with the seller limits their ability to represent the buyers unless a separate agreement is established, which would then require dual agency disclosures if applicable. Hence, it's crucial for the sales associate to maintain a clear focus on serving the seller's needs and interests.